Professionalization of Political Campaigns: Roadmap for the Analysis

Political parties in developed democracies have undergone deep inner transformation processes brought about by changes voting behaviour of their electorates, fragmentation media landscape, and technological revolution. Such caused that the topic political party has become a central focus current science research. However, only few works addressed specific aspects these far-reaching transformations, is process modernisation professionalization campaigns. Specifically, recent research on electoral campaigns focused primarily measurement index professionalization, which suitable for comparative Yet understanding itself been still absent, therefore, this paper aspires to cover gap. Main goal offer roadmap analysis with qualitative studies. It represents causal mechanism campaigns, including identification internal external factors possible framework conditions contribute it (i.e. professionalization), through tracing method built basis method). Here, are defined as environmental conditions, include declining voter turnout, identification, increasing volatility, interest membership. Although effect considered long-term one, assumes influence triggering other processes: shock (electoral win or loss) (change leader). In next part mechanism, subsequent expected form primary organizational structure parties. Unlike previously published topic, suggests not amount invested financial resources affect degree but also party's market orientation level its discipline.